First impressions are quick, powerful, and enduring — it’s very important to do everything you can to make a good one. Changing a first impression is doable, but it’s best to avoid making social media marketing mistakes in the first place.
1. Not having a social media strategy
Companies without a social media strategy whatsoever can never deliver effective messages to their audiences.
2. Creating accounts on too many social media platforms
Please refrain from signing up for every social media platform out there.
3. Paying for followers
Quantity doesn’t trump quality.
4. Talking too much about your brand and nothing else
If your social media accounts contain an endless stream of only your content, it is off-putting for the most part.
5. Not using hashtags correctly
The use of hashtags in social media marketing can help immensely when it comes to creating visibility for your brand and what it has to offer.
6. Sharing too much in a short period of time
Publishing one post after the other within minutes or hours can alienate your followers and prospects.
7. Neglecting to proofread
Ever noticed a Facebook post with misspelled words?
8. Not being “social” on social media
People who use social media expect companies to be responsive.
Source: business2community
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